beIN Sports draws over one billion viewers during Euro, Copa America across MENA

Doha: beIN Media Group, the global sports and entertainment broadcaster and its flagship sports channel beIN Sports drew record viewership numbers during UEFA EURO 2020 and COPA America 2021 - garnering a cumulative total audience of more than 1 billion viewers across both tournaments that were broadcast exclusively to its viewers and subscribers across 24 countries in the Middle East and North Africa (MENA). 

According to IPSOS figures, the broadcaster saw a total of 100+ million viewers tune in across both finals on Sunday 11 July - with the unforgettable UEFA EURO 2020 England vs. Italy and the COPA America 2021 Brazil vs. Argentina matches receiving 64.4 million viewers and 36.1 million respectively. Additionally, France, Italy, Germany, and Portugal all saw an average of 30+ million viewers for their matches.  Mohammad Al Subaie, Acting CEO of beIN MENA, said: “These viewership numbers speak for themselves and are a testament to the importance of sports in MENA. beIN looks forward to continue providing the very best of world sport to our valued viewers and subscribers across the region in the lead up to the FIFA World Cup Qatar 2022 and beyond.