beIN and the College of Education at Qatar University collaborate to empower students and advance children’s media content

Doha, Qatar: beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media group, is collaborating with the College of Education at Qa...

Doha, Qatar: beIN MEDIA GROUP (“beIN”), the leading global sports, entertainment and media group, is collaborating with the College of Education at Qatar University through an academic-industry initiative connecting students to its flagship children’s channels (Jeem TV, Baraem, and beJUNIOR). The partnership provides the College of Education students with practical experience in media content evaluation while strengthening the quality and educational value of children’s programming across the region.

Delivered under beIN’s CSR platform, beIN ACADEMY, the initiative enables the College of Education students to apply academic knowledge within a professional media environment. Under the joint supervision of beIN’s content specialists, and Qatar University faculty, participating students are taught how to assess and analyse children’s programmes broadcast across beIN’s platforms, gaining hands-on experience in editorial standards, critical thinking, and content evaluation.

Commenting on the partnership, Latifa Abdullah Al Mana, Director of Kids Content and Channels at beIN MEDIA GROUP, said: “At beIN, children’s content is built on responsibility, creativity, and cultural authenticity. Our collaboration with the College of Education at Qatar University reflects our commitment to maintaining the highest editorial standards while creating meaningful learning opportunities for college students. By connecting academic insight with industry expertise, we are helping shape a generation of media professionals equipped to contribute to and build the future of children’s programming in our region.”

Professor Asma Al-Attiyah, Dean of the College of Education at Qatar University, added: “At the College of Education, we believe that meaningful learning happens when theory meets practice. This collaboration with beIN provides our students with a unique opportunity to engage critically with children’s media while contributing to the development of responsible, culturally grounded content.”