Before the Astroworld Tragedy, Travis Scott’s ‘Raging’ Made Him a Star
The New York Times
The multiplatinum rapper earned a reputation for concerts that teetered on the edge of mayhem. Then eight people died during his performance in Houston on Friday.
Travis Scott has always been a showman first and foremost.
A master of marketing who is equally skilled at curating big-name collaborators and exclusive experiences, Mr. Scott is a figure of few words and little eye contact who isn’t known as a technically adept rapper or a dynamic offstage celebrity. Instead, he has built his multiplatinum, widely licensed name as an avatar of excess and a conductor of energy — an electric live performer who prioritizes how his music makes you feel (and act).
Since 2015, when he established himself as a reliable concert headliner, Mr. Scott (born Jacques B. Webster) has gained an international reputation as a star attraction and an evangelist for good-natured physical expression — what he calls “raging” — whipping up mosh pits, crowd-surfers and stage-divers as his shows teeter on the edge of mayhem. In a rare trajectory, the smash hits came only later.
