Bed Bath & Beyond has a plan to stop losing bargain hunters to Amazon and Target
CNN
Bed Bath & Beyond has decided it's too expensive for some shoppers. It's trying to change that.
The chain has launched a new low-price, in-house brand to compete for bargain hunters who've been finding cheaper stuff on Amazon and at Target. The company also wants to expand its private label business, which is more profitable for Bed Bath & Beyond than selling third-party brands. The new brand, Simply Essential, includes more than 1,200 home, kitchen, bath and bedding items, with ladles and serving spoons for $1, bath towels for $4, and pillows for $5. "Wow-worthy prices on everyday basics," Bed Bath & Beyond boasts in a new advertisement.
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