BDC survey indicates growing digital divide among Canadian businesses
BNN Bloomberg
A new survey suggests a growing digital divide among Canadian businesses, with those that invest in technology more likely to perform better, grow faster and secure financing.
"Who's going to buy shampoo online," the owner of Winnipeg's Freshair Boutique said of selling hair and beauty products online. "They’ll buy it when they come in here.”
But when the pandemic hit, her website gained the attention of shoppers keen to support local businesses and by November 2020 the salon recorded $7,000 in digital sales.
Okwumabua's success online was highlighted in a new Business Development Bank of Canada study on technology and businesses released Tuesday that suggests businesses that invest in technology are more likely to perform better, grow faster and secure financing.
