#BamaRush, Explained

Freshmen at the University of Alabama offered a real time look at rush season. Their TikToks became must-see TV.

Her shoes? Steve Madden. Earrings? Kendra Scott. Her bracelets are from Shein; her purse, Target. Oh, and her necklace is “normal.” It’s Pref Night. If this combination of words means anything to you, you have probably been watching sorority rush videos on TikTok. If not, that’s OK — there’s still time to figure out the rhythms and codes of RushTok, one of the platform’s latest viral hits. The trend burst through last week during sorority rush at the University of Alabama in Tuscaloosa, but it continues today in the form of parody videos, deep dives on the status of various recruits and rush videos from women at other colleges across the country who are just starting the process themselves.