Bad Bunny’s residency is expected to be a financial boon for Puerto Rico
CNN
Bad Bunny and his two-month residency is going to be good business for Puerto Rico.
Bad Bunny’s two-month residency is expected to be good business for the once-bankrupt Puerto Rico. On Friday, the musician kicks off a 30-date concert run in what’s a normally slow time for tourism on the island. However, the Puerto Rican-born superstar, whose real name is Benito Antonio Martínez Ocasio, is giving the economy, hotel and flight bookings a much-needed boost. Discover Puerto Rico, the island’s promotional agency, is forecasting Bad Bunny’s residency to generate nearly $200 million in economic impact and that’s on the conservative side. The firm’s preliminary estimate is only based on hotel packages that it booked with the concert’s production company and doesn’t reflect people booking hotels or rentals on their own. In total, about 600,000 people are expected to visit Puerto Rico specifically for the concert, which is roughly double the number of visitors it usually gets, the tourism agency said. Plus, those fans were quick to book hotels six months in advance, following Bad Bunny’s residency announcement in January. Typically, rooms during July through September are booked about two months in advance because travelers are cautious of the tropical conditions. The hotel occupancy rate for July and August is nearly 70% ahead of the same time period last year, according to Discover Puerto Rico. September bookings are also 20% higher compared to 2024.
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