Ather Energy Faces Backlash For Including Chapatti In Onam Sadhya, Offers Explanation

Ather Energy faced backlash for including chapatti, a non-traditional item, in their Onam Sadhya meal, a traditional Kerala feast.

Ather Energy, an electric two-wheeler manufacturer, faced online criticism after sharing photos of their Onam celebration at the office. The company's co-founders, Tarun Mehta and Swapnil Jain, were seen wearing traditional Kerala attire, and employees were shown enjoying a festive Onam Sadhya meal. However, the inclusion of chapatti, a non-traditional item, in the meal sparked widespread backlash. Onam at Ather office today!Onashamsakal! pic.twitter.com/xelzpAl63Q Official announcement regarding this incident.cc: @tarunsmehta@swapniljain89pic.twitter.com/8d9HP3UUUr

Onam is Kerala's largest cultural festival, and the Sadhya meal is a key part of the celebrations. The traditional meal consists of an elaborate vegetarian feast served on banana leaves, featuring dishes like avial, sambar, and payasam. Chapatti, a staple in northern India, is not typically part of the Sadhya meal.

Comments on social media quickly turned critical, with users pointing out the inconsistency. Ather Energy's CEO, Tarun Mehta, had shared the photos on X, showcasing the company's Onam celebrations. While the intention was to share the joy of the festival, the mistake was widely noticed and criticised. As the users left critical comments on the post. After that, the company released an official announcement regarding this incident.