Asia's Biggest Flower Market Makes Stars Out Of Influencers
NDTV
E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.
Boxes of roses, lilies and carnations pile up as influencer Caicai speaks into her smartphone from a small studio at Asia's biggest flower market -- with thousands of customers eagerly awaiting her view on the best deals.
E-commerce is big business in China and influencers and livestreamers have made their fortunes showcasing products for luxury brands and cosmetics firms.
Now the nation's horticulture industry, worth an estimated 160 billion yuan ($25.1 billion), is getting in on the action. And where once people visited markets and florists themselves, they are increasingly shopping for blooms via their smartphones.
Online retail now represents more than half the sector's turnover.
