As Twitter Is Named X, A Look At Elon Musk's 'S3XY' Naming Strategy For Cars
NDTV
According to several tweets going viral after Twitter's renaming, the X identity was born when he launched an online banking services platform.
Elon Musk officially rebranded Twitter as X, ending the era of the blue bird and starting a new one starting at the company. This is a move that is part of the world's richest man's fascination with the letter X. It is also a continuation of the steps he has taken to realise this dream. In recent years, his other company Tesla rolled out cars to complete the 'SEXY- line-up. However, the renaming of its entry level sedan from Model E to 3 changed it to "S3XY", as per Mr Musk.
According to several tweets going viral after Twitter's renaming, the X identity was born when he launched an online banking services platform called X.com that later became part of PayPal. Mr Musk walked away with $165 million, and the dream to create a bigger X brand.
That obsession led him to establish Space Exploration Technologies Corporation, also known as SpaceX. As per claims made by several social media users, the X in the name symbolised a rocket's trajectory.
