Army reboots 1980s "Be All You Can Be" slogan to try to boost recruitment
CBSN
The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new rebranding campaign, as part of an effort to turn around the service's most dismal recruiting environment in decades.
The Army unveiled the rebrand Wednesday in two clips featuring the actor Jonathan Majors.
Majors speaks to the camera as he walks through different Army scenes from the past into the present, and then both clips end with "Be All You Can Be" in yellow text on-screen.
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