Are Masks a New Signifier of Social Class?

Face coverings are coming off, though not for everyone.

On a recent Sunday night at Le Bilboquet, a see-and-be-seen restaurant in the Hamptons, well-heeled diners nibbled on $475 tins of Osetra caviar. A handsome man showed off his gold Audemars Piguet watch to his sparkly female companion. A party of 10 in polo shirts and striped rompers danced to a tropical house remix of Tina Turner’s “What’s Love Got to Do With It.” They were all unmasked, while the waiters, bartenders and other servers kept their mouths and noses covered. A similar scene unfolded at the Gucci store in East Hampton, where shoppers removed their masks upon reading the door sign stating that vaccinated customers could enter without face coverings. Inside, they were attended to by store clerks in blue-and-white surgical masks, per company policy.