Apple unveils the iPhone 13: Here's what's new and what it'll cost

Apple on Tuesday announced four new iPhones and a redesigned Apple Watch. Here's what's new with its iPhone 13: iPhone 13 will be released commercially on Friday, September 17. Like last year's model, the iPhone 13 is available in four sizes and a range of colors. Pricing for the base model of the new flagship phone will start at $699 for 128 GB of storage. The larger, more powerful iPhone Pro and Pro Max will start at $999 for 128 GB storage. Apple will also continue to sell the compact iPhone Mini, which usually retails for about $100 less than the base model. Although the latest design is similar to last year's iPhone 12, the new device features several enhancements including a zippy new A15 Bionic processor, improved cameras and a smaller front-facing sensor notch. The iPhone 13 also includes improved 5G capabilities. Last year's iPhone, which introduced the new faster wireless network, sold more than 100 million units. But the new iPhone 13 will help 5G find an even wider audience this year and next, said Dan Ives, an Apple analyst for Wedbush Securities, in a report. It also should help further boost Apple's stock market value.

"iPhone 13 could push 5G to roughly 250 million customers," Ives said. "Most consumers update their phones every three years so if you didn't get a 5G phone last year, there's a greater chance you will this product cycle. This puts 5G in the hands of a lot of consumers, who will want to make the most of the technology. We believe the iPhone 'supercycle,' which includes other devices and services, will translate into a $3 trillion market cap for Apple in 2022."