Apple unveils long-awaited AI strategy, partnership with OpenAI
Al Jazeera
CEO Tim Cook says new AI features are the ‘next big step for Apple’.
Apple has revealed a slew of new artificial intelligence-powered features backed by a partnership with OpenAI, as the iPhone maker battles perceptions that it is falling behind in the race to capitalise on the technology.
Apple executives including CEO Tim Cook unveiled “Apple Intelligence” on Monday during a nearly two-hour-long presentation at the company’s annual Worldwide Developers Conference in Cupertino, California.
“All of this goes beyond artificial intelligence, it’s personal intelligence, and it is the next big step for Apple,” CEO Tim Cook said.
The upgrades include an overhaul of the virtual assistant Siri, which will be capable of hundreds of more tasks with the help of ChatGPT.
Apple users will also be able to create their own emojis based on language prompts and generate summaries of emails in the mailbox via the tech giant’s in-house technology.
