Apple's latest products and features take aim at our greatest fears
CNN
If you only tuned into the opening of Apple's iPhone event this week, you might have wondered whether you were watching an emergency first responder training session.
Apple CEO Tim Cook kicked off the annual event on Wednesday with a three-minute video depicting how the Apple Watch has saved lives by calling for help. One man described how he was skating on a frozen river when the ice gave out. Another survived a plane crash in a remote area in the middle of winter. And a high school student escaped a bear encounter.
Another example from the event focused on a 27-year old high school teacher went to the emergency room after her Apple Watch detected an abnormally high heart rate. According to the teacher, "My doctor said, 'It was your watch that saved your life."