Apple Rolls Out Privacy Shield to Thwart Snoopy Apps
Voice of America
SAN RAMON, CALIF. - Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
The new privacy feature, dubbed "App Tracking Transparency," rolled out Monday as part of an update to the operating system powering the iPhone and iPad. The anti-tracking shield included in iOS 14.5 arrives after a seven-month delay during which Apple and Facebook attacked each other's business models and motives for decisions that affect billions of people around the world. "What this feud demonstrates more than anything is that Facebook and Apple have tremendous gatekeeping powers over the market," said Elizabeth Renieris, founding director of the Technology Ethics Lab at the University of Notre Dame. But Apple says it is just looking out for the best interests of the more than 1 billion people using iPhones.Young women and their coach Dioguinho bring it in for a team huddle at the start of a football training session run by the Bola de Ouro social program, at the Complexo da Alemao favela in Rio de Janeiro, Brazil, May 16, 2024. Agatha strikes a ball during a football training session run by the Bola de Ouro social program, at the Complexo da Alemao favela in Rio de Janeiro, Brazil, May 16, 2024. Relatives watch a football training session for young women run by the Bola de Ouro social program at the Complexo da Alemao favela in Rio de Janeiro, Brazil, May 16, 2024.
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