Apple Music becoming the sponsor of Super Bowl halftime shows, replacing Pepsi
CBSN
New York — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning.
The multi-year sponsorship will begin with this season's Super Bowl on Feb. 12 in Glendale, Arizona.
Apple Music replaces Pepsi, which sponsored the show for the past 10 years.
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