Apple is about to answer a burning question about its future

Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday. This year, the stakes are significantly higher than usual.

Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday. This year, the stakes are significantly higher than usual. Apple announced its long-awaited push into artificial intelligence at last year’s event by introducing Apple Intelligence, a suite of AI-powered features for the iPhone and other products. But delays and underwhelming capabilities have put Apple on its back foot. The company has struggled to convince consumers and Wall Street that it’s a leader in the crucial technology, which is expected to overhaul the way people work, communicate and find information online. Now, one year after introducing Apple Intelligence, the company is on the hook to prove at this week’s Worldwide Developer Conference (WWDC), a key annual event for the company, that it can make a name for itself in the AI space as its chief rivals like Google continue to charge ahead. At this year’s WWDC, which kicks off Monday with a keynote address from Apple CEO Tim Cook and other executives at 10 a.m. PT, don’t expect Apple to show off a flashy new iPhone or Apple Watch. Instead, the company will outline new capabilities for its current devices that lay the foundation for where it could be going next. “WWDC, from a developer conference perspective, is maybe more interesting than others,” said Carolina Milanesi, president and principal analyst at technology analysis firm Creative Strategies. “It does give consumers a peek as to what they can expect coming to whatever device that they already own.” How much or how little those software updates incorporate Apple Intelligence could be telling. Apple did not immediately respond to CNN’s request for comment regarding its WWDC plans and AI strategy.