Apple has ‘very serious’ non-compliance issues with key EU digital law, Margrethe Vestager says

European Union antitrust cops have identified several “very serious” issues with Apple’s business practices that are potentially noncompliant with the bloc’s digital business law, competition chief Margrethe Vestager warned Tuesday.

Apple has faced ongoing scrutiny of its App Store practices in Europe — with EU officials investigating whether it has fully complied with rules requiring it to allow third-party developers to “steer” customers to cheaper product offers outside their app stores.

Vestager revealed that the European Commission is close to revealing the results of its investigation under the Digital Markets Act — which took effect in March and aims to rein in the behavior of tech titans designated as the internet’s “gatekeepers.”

“We have a number of Apple issues. I find them very serious. I was very surprised that we would have such suspicions of Apple being non-compliant,” Vestager said in an interview with CNBC.

″[Apple is] very important because a lot of good business happens through the App Store, happens through payment mechanisms, so of course, even though you know I can say this is not what was expected of such a company, of course we will enforce exactly with the same dedication and with the same top priority as with any other business,” Vestager added.

Vestager did not provide any specifics about the findings of the investigation, which was first announced in March. However, she said they would be revealed “hopefully soon.”