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Apple debuts long-awaited AI tools, including ChatGPT tie-up

Apple debuts long-awaited AI tools, including ChatGPT tie-up

BNN Bloomberg
Tuesday, June 11, 2024 03:52:04 AM UTC

Apple Inc. announced its long-awaited new artificial intelligence features, including tools supported by OpenAI’s ChatGPT, promising to deliver technology that’s personalized, safe and deeply integrated into the iPhone maker’s software.

The platform, called “Apple Intelligence,” will help summarize text, create original images and retrieve the most relevant data when users need it, Senior Vice President Craig Federighi said at the company’s annual Worldwide Developers Conference. The tech giant also unveiled new versions of operating systems for the iPhone, iPad and Mac.

“This is a moment we’ve been working toward for a long time,” Federighi, who oversees software engineering, said at the event. 

The partnership with OpenAI, which Bloomberg reported on before the event, will let Apple customers access ChatGPT via the Siri digital assistant at no extra cost. The features will be available to users through a beta test later this year, with some capabilities coming in 2025, Federighi said, describing it as “AI for the rest of us.”

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