Anglers in northern Ontario can rent a one-of-a kind fishing limo or Mercedes-Benz

There was a time when ice fishing was the simplest of activities — all you needed was a line, some bait and a hole in the ice.

But modern anglers can be a classy and creative breed who appreciate creature comforts like a shack with a fireplace.

Yet when you get down to the basics, nothing says luxury like a limousine.

Vaughn Murray of Rainy River, Ont., has filled a gap that ice anglers didn't know they needed. He has an ice-fishing limousine that's now available for daily rentals.

"It is a 1994 Lincoln," said Murray. "It took me about two hours to cut the eight-inch holes out and then I put 10-inch sewer pipe over top of it, you know, to block the snow from coming in."

The white stretch limousine, which is decorated with a variety of stickers and a Chicago NHL flag, is parked on the ice near the Highway 11 bridge that connects the towns of Baudette, Minn., and Rainy River.

He has installed an electric heater in the limo that is powered by an extension cord connected to his house.

Murray said he preheats the Lincoln with a propane heater and then uses the electric heater to keep it warm. The anglers sit on two benches that face each other.

Murray said access to the car is short and easy.

"They can drive out on the ice road, or they can just park in my yard and walk 100 feet [about 30 metres] and you're at the car." he said.

Murray said the ice-fishing limo is available for daily rentals and will be parked on the ice for the next couple of months.

He said he can take a maximum of four anglers in the car and charges $100 a day. Murray said that so far, business is good.

"I've got three bookings from Thunder Bay, I've got Kenora, I've got people in Rainy River," he said. "I've got a group of ladies from Fargo, Minn. They're coming up here and the 21st of February, I think."

Murray said the reception has been so good, he plans to have a second limousine on the ice next winter.