Analysis | Facebook and its family of apps want to be a mega digital bazaar
The Hindu
Facebook is betting on its e-commerce ambition against the backdrop of a moving privacy policy deadline and a Marketplace service under probe. Nevertheless, it is moving in the direction of infusing commerce into the world of social media.
(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) Most of us know Facebook and its family of apps as platforms that let people stay connected with friends and family. That idea may soon change as the largest social network is throwing brands and products into the mix, and says it means business. To get a sense on the company’s next phase of growth, look no further than its that makes a strong pitch for businesses and consumers to coalesce on Instagram, WhatsApp, and Messenger. The California-headquartered company is planning to set up its platforms for brands to interact with consumers by making messaging the key for businesses and people to engage “using the same familiar apps and features used to communicate with family and friends”.According to BACL, the biophilic-inspired business park will offer smart workspaces within a vibrant public realm. The project’s most exceptional and breathtaking attribute lies in the Urban Forest, a lush oasis in the centre of the development. This green space will serve as a focal point, seamlessly blending indoor and outdoor spaces throughout the area. The upcoming metro station in Airport City will provide seamless connectivity to the business park from the northern side, ensuring convenient accessibility.