Amitabh Bachchan sends legal notice to pan masala brand for featuring him in ad despite contract termination

Amitabh Bachchan had withdrawn from the advertising campaign of the pan masala brand in October on the request of the national anti-tobacco organisation. The actor has now sent a notice to the brand for continuing to run the tobacco ad featuring him. 

MUMBAI: Megastar Amitabh Bachchan has sent a legal notice to pan masala brand Kamla Pasand as the company continues to air commercials featuring him despite termination of the contract.

Big B had withdrawn from the advertising campaign of the pan masala brand on his 79th birthday in October; weeks after the national anti-tobacco organisation had reportedly requested him to refrain from endorsing pan masala as it could help prevent youngsters from getting addicted to tobacco.

Sources from Big B's office have confirmed to ANI that a legal notice has been sent to Kamla Pasand by the veteran actor's team. "Came to know from the office of Mr Bachchan, that legal notice has been sent to Kamla Pasand, to stop broadcasting the TV commercials with Bachchan immediately.. as it was noticed that despite termination of the endorsement agreement, Kamla Pasand has ignored the same and is seen to continue airing the TV commercials," the sources told.