Americans are ditching knock-off brands: Pampers and Hefty are back
CNN
For years, stores' cheaper, in-house labels chipped away at the dominance of classic food and household staple brands. Not anymore.
Legacy brands have reversed their slide in 2021. Shoppers have returned to the most recognizable names on the shelves such as Pampers diapers and wipes, Simply orange juice, Starbucks coffee, Haribo candy, Hefty trash bags, Tylenol, Shark and Ninja small appliances and Dove deodorant, analysts say.
Brands with more than $6 billion in annual sales have gained a 0.3% larger share of the market this year, according to market research firm IRI, while private-label brands lost 0.5% of their share. This is the first time this has happened since IRI started tracking such data in 2016.
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