AMC ditching plan to charge more for best movie theater seats

Moviegoers no longer have to worry about paying extra for better seats at theaters operated by AMC Entertainment.

The company has abandoned its pricing plan, AMC announced Thursday, leaving the cost of all seats in any given theater the same. The decision came months after AMC, the largest movie theater chain in the U.S., launched a pricing initiative pilot at three theaters. AMC had planned to roll the initiative out more broadly by the end of the year.

"To ensure AMC's ticket prices remain competitive, the Sightline at AMC pilot program will come to an end at participating locations in the coming weeks, and the initiative will not roll out nationwide," the company said in a statement.