Amazon Web Services conducts a case study about Floward

Amazon Web Services (AWS) conducted a case study about Floward, the go-to online flowers and gifts delivery destination in MENA and UK, on how Floward utilised their cloud services to meet their growing needs. In the last two years, Floward has grown exponentially by more than 40x with operations now in nine countries and 34 cities across the MENA and the UK, it needed more capacity and to migrate millions of records with minimum downtime. Floward’s goal was to upgrade its database infrastructure, migrate millions of records and set up new fulfilment centres in a secure and fast way that would not cause any interruptions to its services or dissatisfaction from its clients. To overcome these challenges, Floward chose to expand its partnership with AWS and utilize its services in a way that grabbed the global cloud service provider’s attention. Chairman and CEO at Floward, Mr. Abdulaziz B. Al Loughani said: “Our team members and clients are at the centre of everything we do at Floward. It is especially important to us to meet their needs perfectly while also expanding to serve more markets. We are immensely proud of the work we have been doing and of our team on achieving these results in a way that grabs international attention. We have big plans for our future, and we are certain that Floward is marking itself as a global player in the gifting industry.” Click here to read the full case study. Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

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