Amazon Prime Video to begin showing ads on streaming platform unless users pay extra fee
NY Post
Amazon has officially joined the ranks of companies with ads on their streaming services.
Users watching Prime Video content in the U.S. began automatically having “limited” ads on Monday, roughly four months after the e-commerce giant first signaled its plans to do so. Other countries are also slated to begin seeing ads.
American users must now fork over a $2.99 monthly fee to get an ad-free Prime Video streaming experience instead of the default with them. That is in addition to either the $14.99 they owe Amazon each month for an overall Prime membership or the $8.99 for Prime Video by itself.
Amazon has kept the price at $14.99 a month for Prime since 2022, a price that is staying flat for those who do not upgrade to go ad free.
No matter which subscription users have, live events and Amazon Freevee programming will keep showing ads, the company said on its website.
CEO Andy Jassy said in late October that Prime Video “continues to be an integral part of the Prime value proposition where it’s often one of the top 2 drivers of customers signing up for Prime.”
