Amazon Prime Day is a big event for scammers, experts warn

Amazon Prime Day is here, and experts are reminding consumers to be wary of scams. Here's what you need to know.

Amazon Prime Day is here, and experts are reminding consumers to be wary of scams.

Deceptions such as phony emails from people impersonating online retailers like Amazon are nothing new. But phishing attempts increase amid the heavy spending seen during significant sales events, whether it's Black Friday or Prime Day, according to the Better Business Bureau.

"This is a huge moment on the retail calendar," Josh Planos, vice president of communications and public relations at the Better Business Bureau, previously told The Associated Press. "And because of that, it represents an enormous opportunity for a scammer, con artist or even just an unethical business or organization to capitalize on the moment and separate folks from their hard-earned money."

Prime Day, a two-day discount event for Amazon Prime members, kicks off on Tuesday and runs through Wednesday. In updated guidance published last week, the Better Business Bureau reminded consumers to watch out for lookalike websites, too-good-to-be-true social media ads, and unsolicited emails or calls during sales events this month.

Consumers might need to be more vigilant this year than ever before. In June, the Better Business Bureau published a report that said it received a record number of phishing reports in 2023. Reports are also trending up so far this year, the organization said.

Meanwhile, in a report released this month, the Israel-founded cybersecurity company Check Point Software Technologies said more than 1,230 new websites that associated themselves with Amazon popped up in June. The vast majority of them were malicious or appeared suspicious, according to Check Point.

Scott Knapp, director of worldwide buyer risk prevention at Amazon, identifies two areas that the company has seen hoaxes around come Prime Day in recent years: Prime membership and order confirmations.