Amazon Prime Day Comes Amid Slowdown In Online Sales Growth
Newsy
The company has long used the two-day event — one of its biggest all year — to lure people to its Prime membership.
Amazon is heading into its annual Prime Day sales event on Tuesday much differently than how it entered the pandemic.
The company has long used the two-day event — one of its biggest all year — to lure people to its Prime membership, for which Amazon recently raised the price to $139 a year from $119 a year.
Amazon doesn't disclose total Prime Day sales, though research firm Insider Intelligence suggests sales could climb to about $7.76 billion in the U.S. alone — or 16.8% over last year — in part because of the event's mid-July timing, which compared to last year's June date would allow the company to capture more consumers doing back-to-school shopping.
