Amazon places bet on streaming, fast-paced music awards show
ABC News
Amazon has seen solid returns from its investment in streaming live sports, but its upcoming bet on the Academy of Country Music Awards is more of a gamble
NASHVILLE, Tenn. -- Amazon has seen solid returns from its investment in streaming live sports, but its upcoming experiment with its first live music awards show is more of a gamble.
The 57th annual Academy of Country Music Awards from Las Vegas will air exclusively on Prime Video Monday night in a sped-up, concert-like format without commercials.
But as most awards show have been grappling with year-over-year declines in ratings on broadcast channels, the question remains if fans will make the switch to streaming.
Jennifer Salke, head of Amazon Studios, said other live music events they have hosted, including a Ye and Drake benefit show in December, shows their interest in a growing area of streaming content.
