Alphonso Davies, coming off injury, will start for Canada in World Cup opener vs. Belgium

Chris Jones is in Qatar covering the men's World Cup for CBC Sports.

Everyone involved in a World Cup will tell you that their only focus is the game in front of them. Everyone involved in a World Cup will also have greater ambitions, kept private. They will dream that they will come out the other side of this massive tournament with the trajectory of their lives forever changed.

That's true of the players, a blessed handful of whom are anointed The Next Big Thing every four years, signed to huge contracts at big clubs.

The same holds true for coaches, too.

John Herdman has done wonders for Canada — first guiding the women's national team to grand success, and now inspiring the men to their first World Cup appearance since 1986.

His achievements pale only next to his aspirations.

WATCH | Complete Team Canada press conference from Qatar:

He will have imagined Tuesday's press conference in the sprawling media centre in Doha, his introduction in many ways to the rest of the world. Held on the eve of Canada's opening game against fearsome Belgium, he will have seen it as a potential audition, a chance to look and sound like a man who is worth getting to know.

Inexplicably, then, he and captain Atiba Hutchinson arrived 40 minutes late for their big afternoon. They were so late, in fact, the Belgians nearly took their shared stage first, before they were made to wait in the halls. 

Herdman was visibly enraged when he sat down. His eyes matched his black Canada Soccer T-shirt. He couldn't stop chewing his lip.

Here he was in Qatar, having done something so few people might have expected, ready to enjoy the attention that might translate into a reward, and the first question he received in front of the world was: "John, was the traffic bad?"

"Yeah, yeah it was," he said, unconvincingly. "It's been a little bit of a tricky arrival here. When it's your first World Cup, you don't really want to keep the media waiting, so apologies there. But we'll look at that internally. Make sure everything's clean for the next time through."

The way he said it made it plain: Someone at Canada Soccer is in trouble. After, the official explanation remained the traffic, but the traffic is bad for everyone. The Belgians, a team of stars, were early. How could Canada, having waited 36 years to be here, walk in late?

At least there was good news to share after the embarrassment had faded a little: All of Canada's significant injury concerns have worked themselves out, Herdman said. Alphonso Davies, Stephen Eustaquio, and Milan Borjan will all play. Herdman's ideal starting 11, the principal objects of his affection, will take the field against Belgium.