Alia Bhatt Shares Thoughts On Entrepreneurial Pursuits: "Money Does Not Attract Me, It's Always The Story"

Alia Bhatt, also the founder and sole investor of children's clothing brand Ed-a-Mamma, said she will always be a storyteller first

When it comes to lending support to a business idea, actor-producer Alia Bhatt on Wednesday said the "story" behind the brand is a motivating factor for her and not money.

The actor was in the capital to attend the launch of Prime Video's Mission Start Ab, a business reality series in partnership with the Office of the Principal Scientific Adviser (PSA) to the Government of India.

Alia, also the founder and sole investor of children's clothing brand Ed-a-Mamma, said she will always be a storyteller first. She launched her production banner Eternal Sunshine Productions in 2021.