Alia Bhatt invests in IIT-Kanpur backed startup, check other startups backed by actor

Alia Bhatt has invested a disclosed amount in Phool.co. 

New Delhi: Actor Phool.co, on Thursday (October 7), announced that actor Alia Bhatt has invested a disclosed amount in the Kanpur-based startup. For those uninitiated, Phool.co is an IIT-Kanpur backed startup that converts floral waste into incense products. 

Founded in 2017 by engineering graduate Ankit Agarwal, Phool.co enables the conversion of floral waste into charcoal free luxury incense products. The environment-friendly brand has also received Fair for Life - Fairtrade and Ecocert Organic & Natural certifications. 

Using its technology, the startup has launched what it calls ‘Fleather’, which is said to be an alternative to animal leather but made with flowers. Bhatt said that she admires Agarwal’s vision of making incense and bio-leather from recycled flowers.