Alfa Romeo's new SUV holds its hopes in the US
CNN
Americans love Italian cars if they have big price tags and names like Ferrari and Lamborghini. But more mass-market Italian manufacturers like Fiat and Alfa Romeo have struggled to find their way into the hearts of American car buyers.
Alfa Romeo does have its ardent fans in the United States. There are dozens of clubs for "Alfisti," as Alfa Romeo fans call themselves (singular: "Alfista"). But, while Alfa Romeo sells far more cars than those exotic brands, its sales numbers are tiny compared to its German luxury competitors that sell hundreds of thousands of vehicles in the United States each year. Even South Korea's Genesis sold more than twice as many vehicles as Alfa Romeo's roughly 18,000 units in 2021, according to data from the automotive website Edmunds.com.
For Alfa to have any hope of greatly increasing its sales, a new SUV is badly needed. Alfa Romeo's current line-up is the opposite of a traditionally sumptuous Italian meal. At this feast, only two plates are now being served. There is a sedan, the Giulia, and one mid-size SUV, the Stelvio. SUVs are far more popular than sedans in the US, and Alfa's German competitors offer countless different ones in various sizes and body styles.
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