Alberta man explains what’s behind Indigenous-inspired Team Canada curling uniforms
Global News
What started as an idea to showcase Indigenous culture quickly turned into so much more for professional curler Colin Hodgson.
What started as an idea to showcase Indigenous culture quickly turned into so much more for professional curler Colin Hodgson.
He also owns Indigenous-owned Dynasty Curling, the company in charge of designing Team Canada’s Olympic uniforms.
“We were thinking back in January, what did we want to represent for the Canadian uniforms at the Olympics, and how did we want Canada to be perceived by the rest of the world?” Hodgson said.
So when it came to how the jerseys should look, Hodgson — who was born and raised in Lacombe, Alta. — drew inspiration from his Métis heritage.
“Canada has a beautiful Indigenous community and we haven’t had as much representation as I believe it should be,” Hodgson said.
When running the idea by Curling Canada, the response was positive.
“We want to showcase that we pride ourselves and we have the values of Canada, and one of those big ones is inclusivity,” said Nolan Thiessen, Curling Canada’s executive director of marketing and fan experience.
After getting the green light, Hodgson commissioned an Indigenous artist to design the uniforms.
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