Alberta Ale Trail brewing up excitement for craft beer lovers
Global News
The map pinpoints each brewery and curates regional trails for beer enthusiasts to follow.
“There’s so many breweries down here that people don’t really know about until they get here and they’re like, ‘Whoa, we need to stay longer,’” said Max Rude, head brewer for Pass Beer Co. in Blairmore, Alta.
Now, there’s a literal map to help beer enthusiasts do exactly that. It’s called the Alberta Ale Trail.
With support from Alberta Tourism and funding from the Federal Tourism Relief Fund, created by the Alberta Small Brewers Association, the map pinpoints each brewery and curates regional trails for beer enthusiasts to follow.
“We’ve seen a drastic increase in beer tourism throughout the world. So we really just want to showcase the amazing grain-to-glass story that Alberta has,” said Blair Berdusco, Alberta Small Brewers Association executive director.
Southern Alberta brewers are drinking in the excitement.
“It’s going to do wonders for a lot of the small breweries in rural areas,” said Rude.
There are currently 150 breweries on the Alberta Ale Trail map, split up into regions of south, central and northern Alberta; Edmonton; Calgary; and the Rockies.
“We really just want to make it easy to discover and enjoy these breweries,” said Berdusco. “We’re really excited to be inviting people to try this liquid gold under blue skies,”