Airline launches lottery to entice more passengers to sit in the middle seat

Virgin Australia has just launched the Middle Seat Lottery, a special raffle open to those who sit in the middle seat -- voluntarily or involuntarily -- during a flight.

(CNN) — Offering neither a window view, nor easy access to the lavatory, the middle seat is indisputably the least desirable spot to sit on a flight.

In fact, only 0.6% of more than 7,500 voters polled prefer -- or, perhaps more likely, accidentally voted for -- the middle seat, according to a recent social media poll by Virgin Australia.