Air India's New Red-Aubergine-Gold Look In 5 Points

Fliers will see the new logo throughout their journey starting December 2023, when Air India's first Airbus A350 enters the fleet in the new livery, its CEO said.

Air India, a private airline after the Tata Group takeover last year, unveiled its new logo and livery today. The rebranding was launched by Air India's CEO Campbell Wilson. 

The airline is spending a whopping $400 million to refurbish its entire fleet to incorporate the new look. 

"One-third of the all-white body aircraft will have the new look by March 2024. By 2025, all aircraft will have the new logo," Mr Wilson said.