Ahead Of The Barbie Movie, Airbnb Is Renting Out This Malibu Dream House (For Real)
NDTV
Airbnb shared pictures of the house in Malibu
How much film promotion is too much film promotion? The makers of the upcoming Barbie movie might have an answer perhaps. Greta Gerwig's Barbie, which features Margot Robbie in the titular role and Ryan Gosling as Ken, took the film's promotions to a different level altogether when they announced that fans can now rent a Barbie dream house on Airbnb in Malibu. The official Instagram page of Airbnb shared pictures of the house and the caption on it read, "The Barbie Malibu Dream House is back on Airbnb-but this time, Ken's hosting. While everyone's favorite doll makes her live action film debut in Barbie, Ken transformed the pink palace with maximum Kenergy-cowboy hats, rollerblades, you name it. Everyone in Barbie Land can request to book these stays on July 17 at 10am PT at the link in our bio. Don't miss the Barbie movie only in theaters July 2." Before we talk about how the Internet reacted to this promotional strategy of the film, let's take a look at the house: Ah, the magic of creative PR! #malbubarbie#barbiedreamhouse#barbiethemoviehttps://t.co/sqLfohRguA This ain't no dream they really said this is all Barbie can afford with California housing prices #buzzfeed#BarbieMovie#barbiedreamhousepic.twitter.com/DbR8eFEpuH Disappointed this isn't called the 'Barbie DreamBox'#BarbieDreamHouse@Xboxpic.twitter.com/P0eD6UvhgW But why do only 2 people get the opportunity to book? It's my dream to stay here but how is only 2 bookings realistic Wow! They did such a great job with the designing the promo for this movie is next level Just saying, the swimming pool floor could have been pink too.. Barbies' marketing team has knocked it out of the park.They convinced me to watch the movie, I want to see if the movie can convince me to buy a doll.
A quick tour of the house that is (what else but pink). You are welcome.