Agency Behind Poonam Pandey's "Fake Death" Stunt Issues Statement
NDTV
In a statement posted on Instagram, Schbang apologised for their actions, particularly to those who have faced or witnessed the challenges of cancer.
Digital agency Schbang has admitted to orchestrating the recent "fake death" stunt of model and actor Poonam Pandey. The controversial move, aimed at raising awareness about cervical cancer, has ignited a debate on the ethics of using such tactics for public health campaigns.
In a statement posted on Instagram, Schbang apologised for their actions, particularly to those who have faced or witnessed the challenges of cancer.
"Yes, we were involved in the initiative for Poonam Pandey to spread awareness about Cervical Cancer in collaboration with Hauterfly. To start off, we would like to extend a heartfelt apology - especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of Cancer," a statement read.
