AFC Asian Cup 2027 brand identity unveiled in Saudi Arabia

Riyadh: The Asian Football Confederation (AFC) and the Local Organising Committee for the AFC Asian Cup Saudi Arabia 2027 on Saturday revealed the new...

Riyadh: The Asian Football Confederation (AFC) and the Local Organising Committee for the AFC Asian Cup Saudi Arabia 2027 on Saturday revealed the new brand identity for the 19th edition of Asia's championship, which will take place from January 7 to February 5, 2027.

Designed to feel confident, contemporary and full of energy, and shaped by a vision to inspire the next generation of footballers and fans across the Continent, the bold and contemporary visual identity reflects the unique spirit and culture of the hosts, while also celebrating the unifying power of Asian football.

AFC President Shaikh Salman bin Ebrahim Al Khalifa said: "The AFC Asian Cup Saudi Arabia 2027 will be an incredible celebration of football and culture, and today's brand reveal is a significant milestone in bringing that vision to life. It reflects the Kingdom's heritage and modernity while also showcasing the tournament's inspirational nature, and we are confident it will resonate with our passionate fans across Asia and beyond.”

Where cultural identity meets the spirit of the game ⚽️???? From ???????? Saudi Arabia to Asia The official identity of the AFC Asian Cup 2027™️ has been revealed ???? Asia’s biggest football competition begins its journey#AsianCup2027 https://t.co/voUjXeULmW