Advertisers spent $240 billion on mobile ads last year: report
The Hindu
Digital advertising grew 8% last year, providing a lucrative market for brands, according to data by media research agency MAGNA
(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) With smartphone apps becoming a dynamic digital space, advertisers spent over $240 billion on mobile ads, according to app analytics firm App Annie. The average time spent by users worldwide on smartphones was 4.2 hours a day in the first three months of 2021, up by 30% from the same period in 2019. India recorded the biggest surge as consumers spent 80% more time in smartphone apps in the March-ended quarter compared with 2019, according to App Annie.
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