Adidas to sell more Yeezy shoes after cutting ties with Kanye West over antisemitic rants
NY Post
Adidas is once again putting Yeezy sneakers up for sale through its digital platforms — unloading the remainder of its inventory after the company cut ties with rapper Kanye West over his antisemitic remarks.
This is the third time that the German-based apparel giant has sold Yeezy shoes since the dissolution of its partnership with the rapper known as “Ye,” who took to social media and went on antisemitic rants, resulting in the termination of his business collaborations with brands such as Gap, Balenciaga and JPMorgan Chase.
Adidas has accompanied the sales with donations to groups fighting antisemitism and other forms of hate.
The company announced on its web site that it would offer up the “Steel Grey” Yeezy Boost 350 V2 for $230 a pair on its “Confirmed” app as well as through the Adidas app and adidas.com beginning on Thursday.
Adidas ended its partnership with Ye in October 2022 — leaving the company with more than $1 billion million worth of Yeezy shoes in unsold inventory.
Last May, Adidas paused the sale of Yeezys out of fear of a backlash that it was making money off of its association with Ye.
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