Adidas latest company to cut ties with Kanye West over ‘dangerous’ antisemitic comments
Global News
Adidas has cut ties with Ye, claiming the company does "not tolerate antisemitism and any other sort of hate speech."
Adidas has cut ties with Ye, formerly known as Kanye West, following intense pressure for the company to drop its partnership with the musician over his recent antisemitic outbursts.
On Tuesday, the brand shared a public statement claiming the company does “not tolerate antisemitism and any other sort of hate speech.”
“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” wrote Adidas.
The 45-year-old rapper and business owner had his Twitter account restricted this month after he tweeted that he would go “death con 3 On JEWISH PEOPLE.” (A reference to the defence readiness condition — DEFCON — used by the United States Armed Forces.) The tweet was removed for violating the app’s hate speech policy.
Ye’s Instagram account had earlier been restricted after he publicly suggested rapper Sean “Diddy” Combs was controlled by Jewish people.
Adidas claimed they will immediately stop production of all Yeezy branded products and halt any payments to Ye.
The brand predicted the severance from Ye will cause a short-term negative impact of up to €250 million (about $339 million) on the company’s fourth quarter income.
Adidas is the most recent company to cut ties with Ye. Over the last month, Balenciaga, Vogue, the record label Def Jam, the major talent agency CAA and the movie studio MRC (who had financed and filmed a documentary about Ye) have all separated from the artist.
