Adani Foundation's Sathwaro Mela Showcases India's Rare Artforms, Helps Artisans
NDTV
Project Sathwaro is an initiative by the Adani Foundation, that aims to preserve India's heritage of arts and crafts while uplifting artisans in alignment.
The Adani Foundation organized the second edition of the Sathwaro Mela from 14-15 September 2024 at Adani Shantigram in Ahmedabad, showcasing diverse arts and crafts. Project Sathwaro is an initiative by the Adani Foundation, that aims to preserve India's heritage of arts and crafts while uplifting artisans in alignment.
The event featured handmade products made by self-help groups (SHGs) and artisans from across the country. With a focus on empowering artisans and preserving cultural heritage, the event bridges the gap between artisans and consumers.
The two-day event did a business of over Rs 30,00,000 and created awareness about arts (including some dying art forms) among visitors, including Adani Group employees and their families, the Foundation said. Over 80 artisans from ten states put up 43 stalls at the Mela, which saw a footfall of over 3,000 people.
