A T-Shirt Shop for the Semi-Ironic ‘Twilight’ Fan

BUGGIRL200 started out as an inside joke. But easy-to-use e-commerce platforms like Shopify have made it possible to turn such jokes into full-fledged businesses.

Before 2020, Madison Sinclair hadn’t seen any of the “Twilight” movies. But after watching all five during quarantine, she grew completely enamored — and inspired to express her new fandom. “I wanted to make something that was like, ‘Is this satire or is this real?’” Ms. Sinclair, 21, said on a video call from her home in Houston. The result was a T-shirt, created using a clothing customization website, with the sentences “Bite me, big boy!” and “I love my vampire boyfriend” flanking a photograph of Robert Pattinson, the films’ male lead. On the back, it said “Edward Cullen’s biggest fan!” in bright pink letters. When Ms. Sinclair wore the shirt in a TikTok video, the comments soon filled with questions about where to buy it.