A One-Man Telemundo on TikTok A One-Man Telemundo on TikTok
The New York Times
Carlos Espina is among a new kind of social media personalities whom politicians, especially those in the Biden White House, view as modern-day broadcasters.
On a recent scorcher of a Houston afternoon, Carlos Eduardo Espina was driving to a restaurant that specializes in Nicaraguan and Puerto Rican food when he received a news alert on his iPhone: The former president of Honduras had been sentenced to 45 years in a U.S. prison for drug trafficking.
“Oh, I need to make a video, actually, in the car,” Mr. Espina, 25, said apologetically as he pulled his Honda crossover S.U.V. into the restaurant’s parking lot. He skimmed a Honduran newspaper’s Instagram post about the news and then opened TikTok, where he has 9.4 million followers. He turned the camera on himself while his girlfriend, who was sitting behind him, crouched out of the frame, clearly used to this sort of drill.
His hazel eyes widened, and he boomed, “Importante noticia de última hora” — Spanish for “important breaking news” — then shared a one-minute recap. The video racked up more than 100,000 views during lunch, which Mr. Espina received for free because the restaurant owner was thrilled to recognize him from TikTok.
Mr. Espina, a recent law school graduate who lives in College Station, Texas, has become something of a one-man Telemundo for millions of Latinos in the United States and one of the White House’s favored social media personalities. He posts almost constantly, sharing earnest and personal news about immigration and the Latino community, along with videos about food, sports and politics — and often championing the Biden administration’s agenda.
