A marshmallow brand is selling $2 Easter dye kits in response to egg-spensive prices
CNN
Expensive egg prices are probably forcing some people (or bunnies) to search for less-expensive alternatives this Easter. How about marshmallows?
Record-high egg prices are probably forcing some people (or bunnies) to search for less-expensive alternatives this Easter. How about marshmallows? After all, the white coating makes it easy to dye, and priced around $2 a bag, the fluffy treats are more cost-efficient than their hard-shelled lookalikes. The idea of pastel-colored marshmallows prompted Kraft Heinz-owned Jet-Puffed to release a color-dying kit just in time for next Sunday’s holiday. The first-of-its-kind “Dip and Decorate Dozen” kit is a “festive, mess-free twist on egg decorating,” Jet-Puffed said in a press release. For just $1.99, the kit contains six colors with miniature tongs for dipping and decorating pens for designs. It also includes a 24-ounce bag of extra large marshmallows, which are about the same size as jumbo-sized eggs. The kits are for sale exclusively on Walmart’s website and will be restocked daily. Jet-Puffed explained that the kit was created in response to soaring egg prices, forcing parents to “search for creative and budget-friendly alternatives to keep the time-honored tradition alive without breaking the bank.” Retail egg prices hit another high last week, with the average price for a dozen Grade A large eggs rising 5.6% to a record of $6.23, government data shows. Prices are about 60% higher compared to a year ago, per the Consumer Price Index.
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