A JD Vance Remix Goes Viral on TikTok, as Political Memes Change Shape
The New York Times
A mash-up of years-old comments by the Ohio senator with a hip-hop track is finding a broad audience. It’s part of a new genre of videos on the app.
One of the hottest tracks on TikTok this summer is, unexpectedly, a 22-second Petey Pablo hip-hop beat remixed with a years-old audio clip of JD Vance — now former President Donald J. Trump’s vice-presidential pick — declaring, before his loyalties changed, that he was “a never Trump guy.”
The song has been used in more than 8,500 TikTok videos since two independent music producers created it in July. Supporters of Vice President Kamala Harris have seized on it, wagging their fingers and swinging their arms to it, some hoping to create its official dance. It was also reposted by @KamalaHQ, the campaign’s official TikTok account. Videos with the sound have racked up more than 40 million views overall, according to Zelf, a social video analytics company focused on TikTok.
It’s a marquee example of a new genre of political memes finding an audience on the short-form video app, which is owned by the Chinese company ByteDance.
Politically minded Americans are increasingly embracing TikTok to make videos and trends out of snippets of songs and speeches in this election cycle. The app — a pandemic-fueled curiosity during the last presidential election — has since exploded its user base to 170 million Americans. About half of users under 30 say they use TikTok to help them keep up with politics and political issues, according to new data from the Pew Research Center.
“People are still doing dances to random songs, but now people are doing dances to remixes of rap with Kamala Harris speeches over it,” said Emma Mont, a digital creator and administrator of @OrganizerMemes, a liberal meme account.
