98% Amazon sellers believe tech adoption gives them better customer reach: Nielsen study
The Hindu
Approximately 28% of the surveyed Amazon sellers claimed they would be launching new products this festive season.
At least 86% of sellers who participated in a survey expect an increase in sales this year. More than 50% of them are hopeful of a 25% growth compared to last year, while one in four sellers anticipate doubling their business through festive season sales this year, said a Nielsen study conducted among 2,000 sellers registered on Amazon.in between August 30 and September 9, 2021.
Almost all sellers (98%) said technology adoption and e-commerce would positively impact their businesses and help them reach a wider customer audience this season compared to last year. Nearly 50% of sellers indicated they would be selling on Amazon.in during the festive season for the first time.
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